ERIC Number: EJ1451905
Record Type: Journal
Publication Date: 2024
Pages: 6
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0744-8481
EISSN: EISSN-1940-3208
Health Communication Needs for COVID-19 Prevention and Control among College Students
Ni Zhang; Hsin Yi Tseng; Jasmine Thai; Pranuthi Pagidipati; Chulwoo Park; Nikita Madan; Huda Assaf; Sarah Ahmed; Yoshitaka Iwasaki
Journal of American College Health, v72 n9 p3204-3209 2024
Objectives: During the early COVID-19 pandemic, college students had to switch to an online learning and online communication environment facing the chances of information overload, misinformation or conflicting information about COVID-19. This study aims to assess the communication needs that have arisen among college students to shed light on the development of a health communication campaign tailored toward college students. Methods: A series of 10 focus group discussions were conducted with 38 total participants. Each group has 2-6 undergraduate or graduate student participants. Nvivo was used to analyze the transcripts. Results: The students reported that they received conflicting information or misinformation. They requested messages with language that was easy to understand with infographics while being culturally appropriate. They advocated for regular and concise email updates from campus leadership. Most participants also preferred COVID-19 control and prevention information on social media. Conclusion: This study revealed the current status and the needs for health information about COVID-19 prevention and control among college students.
Descriptors: COVID-19, Pandemics, Prevention, Communication Strategies, Health Behavior, Undergraduate Students, Graduate Students, Misinformation, Conflict, Language Usage, Visual Aids, Culturally Relevant Education, Electronic Mail, Social Media, Student Attitudes, Access to Information, Barriers
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A