Following its departure from the European Union in 2020, the UK left the Erasmus + student mobility scheme, replacing it with the 'Turing Scheme'. The scheme is underpinned by four key objectives that address what the government sees as particular socio-economic and geo-political challenges: to promote 'Global Britain', through 'forging new relationships across the world'; to 'support social mobility and widen participation across the UK'; to develop 'key skills', bridging 'the gap between education and work'; and to ensure 'value for UK taxpayers' in international student mobility. In this paper, we draw on an analysis of the websites of 100 UK higher education institutions to explore the messages given to students about the Turing Scheme. In particular, we focus on geopolitical positioning through 'Global Britain', the perceived importance of socio-economic diversification through 'widening participation', and the underexplored role played by third parties in the provision and administration of the Turing Scheme (and study abroad more broadly).