ERIC Number: EJ1451064
Record Type: Journal
Publication Date: 2024
Pages: 20
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0884-1241
EISSN: EISSN-1540-7144
Servicescape in Transnational Higher Education: The Effects of Campus Design, Physical Environment and Facilities on Student Experience and Satisfaction
Journal of Marketing for Higher Education, v34 n2 p992-1011 2024
Previous research suggests that campus design and facilities may influence students' institution choice, perceived teaching and learning quality, student experience, and student satisfaction. However, to our knowledge, this is the first study to investigate the possible benefits of a new purpose-built campus in a transnational education setting from the student perspective. It was found that campus design, physical environment, and facilities may influence students' choice of institution, but these have less weight than other factors such as the university's reputation and teaching quality. Most students believe that opportunities for higher quality teaching and learning exist at the new campus, as all participants reported that the new teaching rooms have improved layouts and incorporated more technology. Also, most students perceive their overall student experience at the new campus as good or excellent, and every participant rated their overall satisfaction as the same or higher at the new campus compared to the old campus. No student was less satisfied with the new campus. The research findings suggest that institutions and students may both derive considerable benefits from a new purpose-built campus that has been well-designed and constructed.
Descriptors: Foreign Countries, College Environment, Educational Facilities Design, Educational Facilities Improvement, Student Satisfaction, Multicampus Colleges, International Programs, Student Experience, College Choice, Educational Quality, Teacher Effectiveness, School Effectiveness, Student Attitudes
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: United Arab Emirates
Grant or Contract Numbers: N/A