Kent State University (KSU) has been associated with campus activism history since May 4, 1970. Using a case study approach, we interrogated if and how KSU student affairs administrators' approach to activism has changed in the intervening decades and how the legacy of the shootings informed their practice during the Black Lives Matters protests of 2020. We found administrators' bedrock values and approach were consistent across the two periods. However, their tactics for working with activists shifted in line with the growth and evolution of the field of student affairs, available technologies, and the social and news media climate.