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ERIC Number: EJ1450437
Record Type: Journal
Publication Date: 2024
Pages: 13
Abstractor: As Provided
ISBN: N/A
ISSN: N/A
EISSN: EISSN-0149-4910
Factors Influencing Students' Decisions to Engage in International Education Opportunities Post-COVID
Alison Wooten; Gary Wingenbach
NACTA Journal, v68 p83-95 2024
International education opportunities are vital to students' personal, professional, and educational development. Pre-COVID era research has found that students seek to participate in international education to learn about other cultures, enhance career development, gain world enlightenment, attain personal growth, or for leisure. However, minimal research exists about students' decision-making factors to engage in international education opportunities post-COVID. The purpose of this study was to examine selected students' preferred information sources, cues, and perceived challenges that influenced decisions to engage in international education opportunities post-COVID. Descriptive survey methods with a cross-sectional research design were used to gather data on students' perceptions of international education opportunities. Respondents' most preferred sources to learn more about international education opportunities were social media (university sites), friends, and academic advisors. Messaging cues that most attracted students' attention were affordability, personal growth, and learning about another culture. Financial challenges, foreign language skills, and safety (in-country travel, diet, politics) were perceived as the most difficult challenges when deciding to engage in international education opportunities. Universities should make concentrated efforts to use targeted advertising through strategically identified sources and prioritized messaging cues that attract students' attention and assuage their concerns about engaging in international educational opportunities.
North American Colleges and Teachers of Agriculture. 1014 6th Avenue, Huntington, WV 25701. Tel: 208-957-7001; e-mail: support@nacta.org; Web site: https://nactateachers.org/
Publication Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Texas
Grant or Contract Numbers: N/A