Our self-concept is constantly faced with self-relevant information. Prevailing research suggests that information's valence plays a central role in shaping our self-views. However, the need for stability within the self-concept structure and the inherent alignment of positive feedback with the pre-existing self-views of healthy individuals might mask valence and congruence effects. In this study (N = 30, undergraduates), we orthogonalized feedback valence and self-congruence effects to examine the behavioral and electrophysiological signatures of self-relevant feedback processing and self-concept updating. We found that participants had a preference for integrating self-congruent and dismissing self-incongruent feedback, regardless of its valence. Consistently, electroencephalography results revealed that feedback congruence, but not feedback valence, is rapidly detected during early processing stages. Our findings diverge from the accepted notion that self-concept updating is based on the selective incorporation of positive information. These findings offer novel insights into self-concept dynamics, with implications for the understanding of psychopathological conditions.