Strategic reset is the process of reassessing an institution's strategic priorities, making changes if warranted, and assessing whether the institution can effectively engage and respond to any "zeitgeist" in the future through agility, flexibility, innovation, and responsiveness to all key stakeholders. The prerequisite for strategic reset is, "Why change?" What forces are the catalyst for change? The author notes that stakeholder demands for change in education are not new and not all institutions necessarily have to engage in all priority strategic areas for strategic reset. Moreover, reframing strategic priorities must be phased-in based on priority synergy areas. Attempting to do everything fragments resources, increases negative public perceptions about mission ambiguity and diminished quality and leads to mediocrity. Competitors will reframe their institutions with new architectures and streamlined strategic priorities to ensure focus, agility, and responsiveness to highly complex market forces. Competition will drive your institution off the playing field unless the leaders step back, reset, engage and focus their leadership team on resetting strategic priorities and creating the university of the future.