ERIC Number: EJ1447646
Record Type: Journal
Publication Date: 2024-Dec
Pages: 16
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-2329-4922
EISSN: EISSN-2329-4906
Building Critical AI Literacy in the Business Communication Classroom
Danielle DeVasto; Zsuzsanna Palmer
Business and Professional Communication Quarterly, v87 n4 p557-572 2024
The public release of ChatGPT in 2022 ushered in a new era, affirming the present reality of AI-assisted writing and the critical role business instructors play in preparing students. This study presents the results of a pedagogical experiment. Specifically, it evaluates strategies for integrating and teaching about AI in the business communication classroom, focusing on the impact of generative AI on students' understanding of business writing principles and how different levels of engagement with AI influence students' critical AI literacy and attitudes toward AI-assisted writing in the workplace.
Descriptors: Critical Literacy, Digital Literacy, Artificial Intelligence, Business Administration Education, Business Communication, Educational Experiments, Teaching Methods, Technology Integration, Computer Uses in Education, Undergraduate Students
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: https://bibliotheek.ehb.be:2993
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A