ERIC Number: EJ1447152
Record Type: Journal
Publication Date: 2024
Pages: 17
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1361-4533
EISSN: EISSN-1740-7834
Perceived Risks of Social Media in the University Libraries of Pakistan: An Empirical Investigation
New Review of Academic Librarianship, v30 n4 p303-319 2024
Purpose: The research on social media adoption and use is on the rise in Pakistan. However, researchers did not focus on investigating the risks associated with social media use for library services. So, this study examines perceived risks of library services through social media in the university libraries of Pakistan. Also, suggest possible solution to overcome the observed risks. Methodology: Using a structured questionnaire, a national-level survey was conducted. Respondents of the study were professional librarians designated as Head or Chief or University librarian representing their organization. The study was conducted in an organizational perspective and required a single response from each organization. The questionnaire was distributed among 181 university librarians working both in public and private sector university libraries in Pakistan. However, valid responses were 124 (69%). Findings: The Pakistani university libraries are using social media platforms for library services. However, the research findings reveal that there are several risks to offering library services through social media. Among the responded libraries, the libraries that do not use social media platforms for service delivery feel riskier compared to the libraries that offer library services through social media. It is also found that there is no formal policy on social media usage in the libraries. Practical implications: The research findings provide valuable insight to university administration, library social media users, and developers on how to consider the identified risks while designing state-of-the-art library services through social media. Also, the study findings may be easily generalized at national level due to the coverage of the whole population. Originality: This is a novel study that explores the perceived social media risks associated with using social media to offer library services. Also, the study is first attempt that covers whole population through a census survey in an organizational perspective.
Descriptors: Risk, Social Media, Academic Libraries, Colleges, Foreign Countries, Technology Uses in Education, Library Services, Public Colleges, Private Colleges, Librarian Attitudes, Geographic Location, Individual Differences, Barriers
Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Pakistan
Grant or Contract Numbers: N/A