ERIC Number: EJ1446660
Record Type: Journal
Publication Date: 2024-Dec
Pages: 17
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0273-4753
EISSN: EISSN-1552-6550
Ready, Set, Fly! Preparedness of Sales Graduates for Entry Roles
Peter C. Knight; Claudia C. Mich; Karen M. Peesker
Journal of Marketing Education, v46 n3 p276-292 2024
Several studies show that while collegiate sales programs effectively prepare students for sales careers, there are various opportunities to improve. In this research, we look at how sales education impacts the career preparedness of recent 4-year college graduates. We focus specifically on the development of self-leadership and sales-related self-efficacy to explore how sales programs can better prepare undergraduates for successful careers in sales. This study uses a multistage process to consider key latent constructs that positively influence sales performance and intention to stay with current employers among recent college graduates. Results reveal how experiential education methods and college experiences positively influence early-stage sales performance and intent to stay and reduce employee turnover. Findings provide insights into recent graduates' perceptions of preparedness for critical sales tasks provided by their college education and provide practical guidelines to university and business sales educators to enhance the sales education of university sales graduates.
Descriptors: Job Training, College Graduates, Entry Workers, Skill Development, Self Management, Leadership, Self Efficacy, Sales Occupations, Bachelors Degrees, Performance, Intention, Experiential Learning, Student Experience, Labor Turnover, Student Attitudes, Knowledge Level
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: Teachers
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A