The present study investigates the effectiveness of consciousness-raising approach in interpreting conversational implicature using audiovisual input. The study was conducted on 126 Saudi female students at the Department of English Language and Literature at AlImam Muhammad Ibn Saud Islamic University in Riyadh. The experimental group was deductively and inductively exposed to 12 video extracts on four types of conversational implicature (i.e., "irony," "indirect criticism," "manner," and "relevance") taken from the American sitcom "Friends." The control group had no treatment and was instructed from the coursebook. Both groups were given a pre-test and a post-test to complete in the form of multiple-choice discourse completion test. Findings revealed the effectiveness of consciousness-raising approach in facilitating foreign language learners' interpretation of conversational implicature types. In addition, a significant improvement was recorded in the experimental groups' performance in analyzing pragmalinguistic and sociopragmatic features, which indicates the effectiveness of focused attention directed to these features in context. However, the non-significant improvement recorded in the experimental group's performance in analyzing metapragmatic features implies that focused attention is not necessary in interpreting all pragmatic features and that global attention is more effective in facilitating awareness of the relationship between language and context based on social factors (power and distance) between interlocutors.