This study investigated the perception of role model attributes of women and men sport professors, how these attributes influence the choice of academic role models, and how such role models affect career objectives. The study draws on social cognitive (career) theory. Data were collected with a quantitative online survey (N = 792) targeted at major students (under- and postgraduate [n = 515], doctoral [n = 122]), and faculty members (postdoc researchers [n = 43] and professors [n = 112]), in sport management/economics/sociology or a general sports-science program in different countries. Data were analyzed by mean comparisons and regression analyses. The results suggest that women perceive women professors as more competent and as better teachers. Women perceive more similarity with women professors, and the intention to imitate the role model seems to influence both women and men in their role model choice. Women's interest in an academic career is positively impacted by women and men role models, while men's career objectives are only influenced by men professors. Implications of the study are that the applied theoretical framework is appropriate for investigating both women's and men's role models and career objectives. Furthermore, the study helps academic policymakers and sport faculty members to understand the importance of professors as role models.