Due to negative classroom experiences, lack of resources and access, the fear of the unknown, and at times a disconnect, students are often fearful of literacy learning (reading, writing)--and in some cases outright bored. This piece highlights a variation of Childs' "C.O.U.N.T." acronym, which addresses ways in which teachers can infuse popular culture, technology, and authentic experiences into their traditional writing and literacy curriculums. From creating and cultivating a culture that embraces literacy in various modes, and providing assignments that move beyond traditional assessment, this article will demonstrate the powerful reach that teachers can have by honing in on creative ways to facilitate writing instruction. Going beyond the use of pencil and paper writing and assessment in classrooms, and simple but meaningful and authentic ways to enhance literacy instruction for teachers will be discussed.