Recent changes in college student populations suggest potential value in assessing current students in terms of what they desire from their professors. A list of professor behaviors was examined, drawing from previous literature. Six hundred and sixty undergraduate business students across three universities rated their desires for various professor behaviors. Most highly desired behaviors include providing clear presentations/explanations and being enthusiastic/entertaining. The least desired behaviors include being intellectually challenging and providing feedback beyond class performance needs. Compared to students with low mastery learning orientation, students with high mastery learning orientation had a stronger desire for being intellectually challenged and had less need for professors who set clear expectations. Compared to students taking conceptual (qualitative) courses, students taking quantitative courses had a stronger desire to receive help on class-related items and had less need for professors who possess high expertise. Conclusions, recommendations, limitations, and future research ideas are also presented.