ERIC Number: EJ1444102
Record Type: Journal
Publication Date: 2024
Pages: 11
Abstractor: As Provided
ISBN: N/A
ISSN: N/A
EISSN: EISSN-1941-3432
Strategic Planning in the Academic Business Unit
J. Barry Dickinson; Bernice Purcell; Donald Goeltz; Luanne Amato
Research in Higher Education Journal, v45 2024
Strategic planning has become increasingly important for setting the direction of firms and developing contingency plans for things like pandemics. It is also very important for institutions of higher education where strategic planning can be part of operating an academic unit, regional accreditation, and programmatic accreditation. However, the process and stages of strategic planning is not well understood. This particularly holds true for institutions of higher education. Processes vary based on resources available and other factors. Some institutions engage high-powered, external consultants while others use more home-grown practices. This study examines the strategic planning process in higher education business units (departments, schools, colleges). An electronic questionnaire was designed based on published studies. Four phases of strategic planning were identified (plan initiation, situation analysis, strategy alternatives and selection, and implementation and control). The findings indicate that strategic planning is conducted fairly consistently but key differences were identified based upon the institutional characteristics (enrollment, faith-based, accrediting body, and level of degree granted).
Descriptors: Strategic Planning, Higher Education, Educational Planning, College Administration, Departments, Colleges, Program Implementation, Institutional Characteristics, School Size
Academic and Business Research Institute. 147 Medjool Trail, Ponte Vedra, FL 32081. Tel: 904-435-4330; e-mail: editorial.staff@aabri.com; Web site: http://www.aabri.com
Publication Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A