Purpose: Research shows that family is influential to African Americans in college choice (Chapman "et al.," 2018; Chapman "et al.," 2020; Freeman, 2005; Hines "et al.," 2019; Lowry, 2017; Williams, 2018). However, it often overlooks unique, African-rooted characteristics of African American families and culture. This study aimed to explore whether and how these characteristics shape college choice for these students. Design/methodology/approach: Data were collected through semi-structured interviews with six, first-year African American students at an urban university. The data were analyzed using theoretical thematic analysis. Findings: The major themes showed the influence of family, community and spirituality in shaping participants' college choice decisions and perception of higher education. Originality/value: In addition to identifying specific family members who were influential to African Americans in college choice, this work highlighted the role of communities as a whole in shaping these students' decisions and creating supportive environments. It also showed the importance of these students' relationship with God through the college choice process. The work can guide researchers and educators in considering African American families and culture as strengths in helping these students through college choice.