There is a strong need to increase the opportunities for and success of the next generation of beef cattle producers. South Dakota State University Extension provides a 2-year educational program called "beefSD;" the purpose is to provide producers with a holistic view of the beef industry, an appreciation for utilizing adaptive management to respond to challenges and opportunities, and skills to assess and manage factors that influence overall operation sustainability. The curriculum has four major components: (1) in person workshops, case studies, interactive webinars, and homework (2) out-of-state learning experiences, (3) ranch to rail program, and (4) networking and mentoring.