ERIC Number: EJ1442906
Record Type: Journal
Publication Date: 2024
Pages: 17
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1740-2875
EISSN: EISSN-1740-2883
Entrepreneurial Intention of Students: The Effect of Social Media and Entrepreneurship Education
S. Senthil Kumar; Ragini
International Journal of Learning and Change, v16 n6 p595-611 2024
This cross-sectional study investigates the relationship between entrepreneurship education, social media use, and entrepreneurial intentions among students from various disciplines. The study aims to contribute to the existing knowledge on entrepreneurship education by evaluating the mediating role of social media use between entrepreneurship education and intention. The study collects data from 248 students through an online survey and analyses it using the partial least squares (PLSs) method. The study finds a link between entrepreneurship education and students' interest in starting their own businesses. Students who use social media more frequently also have higher entrepreneurial intentions. The study also implies that the entrepreneurship education that students receive on social media can affect how they use social media for entrepreneurial purposes.
Descriptors: Entrepreneurship, Business Administration Education, Private Colleges, Universities, Undergraduate Students, Social Media, Mass Media Use, Student Interests, Intention, Student Attitudes, Mass Media Effects, Resilience (Psychology), Persistence, Self Employment
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A