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ERIC Number: EJ1442590
Record Type: Journal
Publication Date: 2024-Jul
Pages: 11
Abstractor: As Provided
ISBN: N/A
ISSN: N/A
EISSN: EISSN-2158-2440
Examining Household Composition, Parental Style, and Consumer Socialization Practices towards Children's Media Consumption
Sheetal Kapoor; Gregory M. Rose; Rupinder P. Jindal; Eugene Sivadas
SAGE Open, v14 n3 2024
This study investigates the consumer socialization practices of parents in single versus multi-child and nuclear versus extended families in an emerging market. Previous consumer socialization research has focused primarily on western cultures. We examine parenting in a developing market and suggest that single-child families are more nurturant and maintain greater control of their children's media exposure than multi-child families. The findings indicate that Modal Indian consumer socialization practices may be shifting from an Authoritarian to an Authoritative parental style with greater maternal intervention in media exposure and support for regulating children's advertising. Implications for marketers, consumer educators, and public policy makers are discussed.
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: https://bibliotheek.ehb.be:2993
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: India
Grant or Contract Numbers: N/A