ERIC Number: EJ1441947
Record Type: Journal
Publication Date: 2024
Pages: 8
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1360-3108
EISSN: EISSN-1460-7018
Applying a Data-Driven Niche Market Strategy to UK Higher Education
Perspectives: Policy and Practice in Higher Education, v28 n4 p183-190 2024
This paper argues that a data-driven, niche-focused approach to strategy development will assist Higher Education Institutions to direct their financial resources to greater effect by providing a more tailored service to students, therefore, increasing student satisfaction and creating brand loyalty. This approach will give institutions greater stability and prosperity in a constantly changing market. It is, however, the cultural risks which remain the biggest barrier to trying this approach in the UK and this paper aims to open the debate.
Descriptors: Data Use, Decision Making, Student Recruitment, Foreign Countries, Strategic Planning, Higher Education, Funding Formulas, Resource Allocation, Student Satisfaction, Commercialization, Institutional Characteristics
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: United Kingdom
Grant or Contract Numbers: N/A