We used the psychosociocultural framework to conceptualize, analyze, and narrate the perceptions of 10 Latina women about their mothers' influence and role on their educational persistence in higher education. The Latina undergraduates were upper-division students who were of Mexican descent and sought educational success. To make meaning of the Latina women's narratives, we implemented a multi-step content analysis of the qualitative data yielding five meta-themes: (1) "Home Assumptions," (2) "Para Honrar los Sacrificios de Ella," (3) "Mujer Poderosa," (4) "Tener Exito," and (5) "New Story of What it Means to be Latina Women in Higher Education." The findings emphasized Latina mothers' powerful role and salient influence on their daughter's notion of themselves as Latina women in education. The Latina women shared how their mothers held expectations, provided support, made sacrifices for the family, desired excellence, and engaged at all costs with their daughters' success in mind.