The concept and practice of experiential education is rapidly expanding as universities seek to strengthen and integrate high-impact practices under experiential education plans and centers. While this integration has the potential to create synergy across disparate experiential learning offerings and to provide the benefits of experiential learning to all enrolled students across majors and modality, scalability, assessment, and equity present challenges. Many experiential learning practices were designed to serve a subset of enrolled students and are resource-intensive in terms of faculty development and content delivery, assessment, and financial resources required. This paper presents a case study of the development and in-progress refinement of an experiential learning program at a regional comprehensive university in the Southeast. Particular attention is given to: 1) developing and refining experiential learning assessment; 2) issues of scalability and the percentage of the institution's total students served; and 3) racial and ethnic diversity of participants and alignment with institutional demographics.