This article investigates 100 years of articles in "English Journal" (1912-2012) that focus on teaching with or about communication technologies and media. Through a systematic analysis of 787 articles, many examples were found of methods that engage students in composing new media, not just analyzing it, and graphical representations of five key lessons that were learned are presented. The authors posit that teachers who work with new media will best serve their students by promoting media production in addition to reception as a way to foster responsible and engaged models of digital citizenry.