This study investigated the coverage of desecularization in Israeli non-religious public education in national and local newspapers from 2016 to 2022. We conducted a content analysis and coded key elements for each article, such as the activists who carried out or opposed the desecularization activity and their narratives, arguments for and against desecularization, and resistance practices. The dominant media narratives depicted the process of desecularization as intentional and organized. The Ministry of Education appeared to be ambivalent about it: on one hand, it approved and funded desecularization activities, and on the other, it served as an address for complaints. The reports suggest that the sum of micro-processes can add up to a macro phenomenon of desecularization. Teachers and principals were frequently perceived as the initiators and enablers of desecularization. Last, the findings indicate that parents and social activists resist secularization through diverse collective and individual strategies.