Despite the growth of attention on racial engagement in the National Collegiate Athletic Association (NCAA), limited studies have examined Latinx college athletes' participation in activism. Guided by the student leader activist identity continuum framework, this qualitative study interviewed seven NCAA Division I Latinx college athletes to explore factors that encouraged or discouraged them from participating in activism. The findings revealed that athletic departments and families influenced students' decisions to engage in activism, as well as concerns about image. Participants also pointed to a lack of conversation on Latinx issues in the NCAA and college campuses. The article concludes with recommendations for academic and athletic stakeholders.