The popular climbing destination of Lander, Wyoming receives nearly 37,000 climbing visits every year, with 78% of those visits coming from persons living outside of this area. Climbing tourism expenditures result in an estimated $4.5 million in visitor spending each year. Climber demographics indicate these visitors are well-educated with 98% choosing to stay overnight on their visits. The average visit also lasts nearly a week. Climbing tourism expenditures support $1.7 million in wages for local workers, highlighting an opportunity to increase regional tourism and its economic impact amid a rural, transitional economy.