This study is the first to explore language attitudes of the endangered Faifi language in SA. Understanding these attitudes is crucial for future language revitalization efforts. Employing a conceptual framework from LA research, data were collected via an online Arabic questionnaire with a sample of 258 participants. This paper aims to explore the indigenous people's language attitudes, frequency of language use, and the influence of social backgrounds. Data were analyzed using factor analysis and multiple regression. Three key findings emerged: Firstly, a two-dimensional model encompassing status and dynamism dimensions was identified, offering new insights into LAs. Notably, the trait "educated" was associated with dynamism rather than the typical association with the status dimension, which can be attributed to educational factors related to the Faifi language's lack of formal instruction in schools. Secondly, the reported use of the Faifi language by its speakers indicated a positive trend. Lastly, age was found to be the only significant sociodemographic variable, with older participants exhibiting more positive attitudes compared to younger participants. In summary, this research contributes fresh perspectives on the dimensions of language attitudes, particularly by highlighting the deviation of the trait "educated" from its customary position within the status dimension. Additionally, the study emphasizes the salience of age as a factor. The paper recommends macro and micro language policies; macro language policy should consider integrating the language into the educational system, while micro language policy should originate from the indigenous community itself, initiating initiatives to further support language use among young speakers.