This study explored the impact of gradeless assessment on student holistic development in higher education. By examining its influence on learning, motivation and engagement, the research addressed a gap in the literature and aligned with holistic education principles encompassing intellectual, emotional, social and physical well-being. Data from six students and four lecturers in focus groups informed the study, revealing that gradeless assessment could enhance student motivation, engagement, and learning by prioritizing feedback and growth. This highlighted how such an approach fosters deeper learning, risk-taking, innovation, ownership, reflection, collaboration, and creativity. The study proposed strategies for integrating gradeless assessment into current educational systems and practices, offering insights to improve educational practice and policy in higher education and support student learning outcomes and holistic development.