Self-referential information can reduce the congruency effect by acting as a signal to enhance cognitive control. However, it cannot be denied that self-referential information can attract and hold attention. To investigate this issue, the study used a revised Stroop task and recorded behavioral and electrophysiological data from thirty-three participants. We combined event-related potential (ERP) and multivariate pattern analysis (MVPA) to examine the neural correlates of self-referential processing and conflict processing. In the behavioral results, self-referential information reduced the congruency effect. Specifically, self-reference stimuli elicited smaller N2 amplitude than non-self-reference stimuli, indicating that self-referential information was promptly identified and reduced top-down cognitive resource consumption. Self-referential information could be reliably decoded from ERP signals in the early-to-mid stage. Moreover, self-reference conditions exhibited earlier congruency decoding than non-self-reference conditions, facilitating conflict monitoring. In the late stage, under the incongruent condition, self-reference stimuli elicited smaller sustained potential amplitude than non-self-reference stimuli, indicating that cognitive control in the self-reference condition required fewer cognitive resources for conflict resolution. Together, these findings revealed that self-referential information was identified and facilitated conflict monitoring, leading to more effective conflict resolution.