This article aims to present our experience with transmedia storytelling in the design of materials selection, integrating two disciplines within an undergraduate mechanical engineering curriculum in Brazil. The students' project involved developing a narrative within the fictional universe of superheroes while exploring material properties using Ashby's methodology. The study aimed at answering two key questions: (1) Can transmedia storytelling contribute to student learning and skills development? and (2) What are the difficulties when using this methodology? Three evaluation approaches were used: test scores, students' perceptions, and our observations of students' skills development during this project. It was observed that participating students demonstrated significant test score improvements, indicating enhanced learning, with reported challenges in effort and skill development, particularly in story creation and teamwork. Ultimately, this project allowed students to achieve several cognitive learning objectives, fostering the development of crucial skills like communication and problem-solving. The use of transmedia storytelling in undergraduate engineering courses has the potential to facilitate the cultivation of essential competencies for future engineers across a varied range of cognitive levels, albeit requiring considerable time for planning strategies and creating content.