This paper discusses the implementation of exemplar essays within an undergraduate first-year diagnostic radiography module to encourage active learning and the development of academic literacies. Nine essays ([approximately]400 words each) were provided over six sessions, using lecturer-guided discussion to explore the academic virtues and pitfalls demonstrated alongside assessment criteria. Exemplars were based upon a fictitious baking profession to illicit student interest and eliminate the risk of imitation or plagiarism. The quality of essays varied, with overt examples of common mistakes in spelling, essay structure and selection of appropriate literature. Upon completion of the sessions, and prior to summative assessment, students were surveyed with regard to their opinion of the teaching intervention. Feedback was obtained from 65% of the cohort (n=31/48), who reported an improvement in essay writing confidence. Students found the marking of the essays in class useful and the baking analogy was well received. Not all students found the classroom activities engaging though, with some wishing greater interactivity due to boredom and repetition. Furthermore, there was a slight reduction in pass rates and average marks across the cohort when compared to the previous module delivery. Nevertheless, there was a substantial increase in students attaining marks of 80% or more. This study highlights exemplar essays as a low-tech, low-cost option to increase assessment literacy but accepts the wide diversity in student learning preferences and experience. The efficacy of exemplar essays cannot be guaranteed, and teaching staff must be cognisant of individual student learning needs.