ERIC Number: EJ1430322
Record Type: Journal
Publication Date: 2024
Pages: 21
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0951-354X
EISSN: EISSN-1758-6518
Effectiveness of Using Feature Films in Organizational Behavior Education: An Empirical Investigation
Janakiraman Moorthy; Sheena Choi; Prasad Bingi
International Journal of Educational Management, v38 n5 p1503-1523 2024
Purpose: We investigated the effectiveness of using feature films in teaching organizational behavior courses at the undergraduate level at a mid-Western university in the USA. Design/methodology/approach: Our model included the impact of film analysis on self-perceived learning outcomes and cognitive and affective changes among students. Structural equation modeling using partial least squares and contemporary mediation analysis techniques were employed. Findings: Featured film analysis positively impacted perceived learning outcomes and the cognitive and affective components of learning among students. We also found an indirect effect on cognitive and affective change, indicating that learners' improved perceived learning outcomes deepened their learning and resulted in greater appreciation of organizational behavior theories. Practical implications: Films are effective pedagogical tools for teaching complex business theories and principles. We recommend that faculty members pay careful attention to selecting films for study and should design film analysis projects aligned with meaningful course learning outcomes. Appropriate films and carefully designed learning outcomes trigger cognitive changes and have a lasting influence on students beyond the semester. Originality/value: Our study is one of the few empirical studies demonstrating the effectiveness of feature films as a pedagogical tool for organizational behavior courses.
Descriptors: Business Education, Undergraduate Study, Films, Popular Culture, Teaching Methods, Audiovisual Aids, Instructional Effectiveness, Cognitive Restructuring
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A