Social media is becoming a more widely used tool to engage students in learning. LinkedIn (linkedin.com) is a professional social networking platform that most college students are encouraged to use, but it is not widely used as an educational tool. In this article, the author describes how LinkedIn was deployed in a principles course to teach students how to differentiate themselves in the labor market and to showcase their ability to apply economics to everyday life and/or their career interests by creating posts on their newsfeed. A feedback survey indicated that students felt this course project using LinkedIn was a valuable learning experience. Other examples are also given for using LinkedIn in the economics curriculum and with program assessment.