ERIC Number: EJ1425806
Record Type: Journal
Publication Date: 2024-Jun
Pages: 26
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-2211-1662
EISSN: EISSN-2211-1670
Intention among Information Technology Professionals to Adopt Paid MOOCs from E-Learning Platforms: An Empirical Study
Jyothish Asokkumar; Kannan Sekar; Angela Susan Mathew; Ronny Thomas
Technology, Knowledge and Learning, v29 n2 p655-680 2024
Massive Open Online Courses (MOOCs) can be considered an important tool for professionals to reskill and upskill as well as a cost-efficient way to stay relevant. However, evidence-based research is still needed to identify why specific categories of people, especially professionals, take paid MOOCs. The paper aims to analyze the factors that influence IT working Professionals to adopt paid MOOCs using the UTAUT 2 model. Based on a survey conducted on 250 respondents, the study uses multiple regression to understand the significance of factors affecting the intention to adopt paid MOOCs. A multigroup analysis was also done to understand the differences among different age groups and genders. The results establish that social influence, facilitating conditions, brand credibility and price value are significant in the adoption of MOOCs. Performance expectancy, effort expectancy, and curiosity were found to be insignificant. Based on the research findings, the implication of the study and future scope for research have been suggested.
Descriptors: MOOCs, Information Technology, Professional Personnel, Evidence Based Practice, Age Groups, Gender Differences, Social Influences, Intention, Correlation, Credibility, Reputation, Cost Effectiveness, Learning Management Systems, Decision Making
Springer. Available from: Springer Nature. One New York Plaza, Suite 4600, New York, NY 10004. Tel: 800-777-4643; Tel: 212-460-1500; Fax: 212-460-1700; e-mail: customerservice@springernature.com; Web site: https://bibliotheek.ehb.be:2123/
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A