The implementation of Olympic education in schools is a requirement for any host country of the Olympic Games, including the 2022 Olympic and Paralympic Winter Games in China. However, there are no strict requirements for host countries in terms of what their Olympic education programme should look like or how they must be implemented. Rather, each country is left to develop their own version of Olympic education. In the context of the recent 2022 Olympic and Paralympic Winter Games in China, we draw on a four-month critical ethnographic research project that explored the implementation of Olympic education programmes in two primary schools in Beijing, China. Utilising Foucault's notion of governmentality, we demonstrate how three key technologies of government were employed by schools to perform in and through Olympic education: technologies of "discipline" that governed students to be ideal representatives for their school; technologies of "filtering" whereby certain students were selected to gain "glory for their school"; and, technologies of "sign systems" that helped create a unique and visual identity for the schools. These technologies were used to govern schools to perform their own unique "brand" of Olympic education and achieve their governmental ambition to promote themselves within the broader, competitive Chinese public education marketplace.