This study examines the role of the popular job searching website LinkedIn and its effects on personal branding, self-esteem and job search behavior self-efficacy. The experiment examined the pre and post changes of these constructs after participants completed a LinkedIn training workshop and found statistically significant results for the experimental group. These findings suggest that career development professionals should consider incorporating LinkedIn training workshops as a means of enhancing employees' personal brands and job search behavior self-efficacy. The results also highlight the potential of technological interventions in career development. Future research should explore the long-term effects of LinkedIn training on personal branding and job search outcomes.