ERIC Number: EJ1424517
Record Type: Journal
Publication Date: 2024
Pages: 14
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1052-8008
EISSN: EISSN-2153-9987
The LinkedIn Effect: Building Personal Brands, Enhancing Self-Esteem and Job Search Behaviors for the Next Generation
Christopher Leo; Timothy Halloran; Carlos Valdez; Ioanna Martinou; Leslie Connell; Jennifer Morin
Marketing Education Review, v34 n2 p107-120 2024
This study examines the role of the popular job searching website LinkedIn and its effects on personal branding, self-esteem and job search behavior self-efficacy. The experiment examined the pre and post changes of these constructs after participants completed a LinkedIn training workshop and found statistically significant results for the experimental group. These findings suggest that career development professionals should consider incorporating LinkedIn training workshops as a means of enhancing employees' personal brands and job search behavior self-efficacy. The results also highlight the potential of technological interventions in career development. Future research should explore the long-term effects of LinkedIn training on personal branding and job search outcomes.
Descriptors: Self Esteem, Self Efficacy, Web Sites, Job Search Methods, Job Applicants, Employment Services, Undergraduate Students, Business Education
Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A