Today creativity is increasingly recognized as an essential component of success. The purpose of the study is to test a method of consensus assessment of contemporary dance, which allows a viewer to subconsciously assess the manifestation of creativity in contemporary dance. The sample of participants was formed on the basis of users of Chinese social networks (WeChat, Weibo, Qzone, Youku) and consisted of 46 dancers, 12 choreographers and 123 spectators. The methodology of the experiment is based on the LAVAAN package. The results showed that the presence of creative experience of a rater has a positive effect on the rating score of the creativity component. At the same time, self-proclaimed experts in creativity gave lower points to the creativity in dance videos. It can be argued that the understanding of contemporary dance is much greater for those who have had experience of choreographing dances; simply teaching dance does not necessarily develop the ability to comprehend its meaning. The use of the Likert scale has demonstrated its effectiveness in the analysis of contemporary dance. The results of the study can be useful in the field of choreography, pedagogy, sociology and psychology in the aspect of creativity and culture.