ERIC Number: EJ1422111
Record Type: Journal
Publication Date: 2024
Pages: 10
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1536-6367
EISSN: EISSN-1536-6359
Validation and Implementation of Customer Classification System Using Machine Learning
Hyemin Yoon; HyunJin Kim; Sangjin Kim
Measurement: Interdisciplinary Research and Perspectives, v22 n2 p131-140 2024
We have maintained the customer grade system that is being implemented to customers with excellent performance through customer segmentation for years. Currently, financial institutions that operate the customer grade system provide similar services based on the score calculation criteria, but the score calculation criteria vary from the financial institution to financial institution. In this study, we create a machine learning prediction model using items and added items that are based on the current customer grade of our bank,- and the purpose is an optimal model that considers the adequacy of existing variables and the validity of additional variables through comparison between models. Using Lasso, Elastic net and Multinomial Logistic Regression, Decision Tree, Random Forest, and Support Vector Machine, we propose that the best model be found and gradually applied to customer grade calculation criteria.
Descriptors: Classification, Artificial Intelligence, Prediction, Decision Making, Computer Software, Validity, Banking, Evaluation Methods, Models, Comparative Analysis, Scores, Financial Services, Algorithms, Foreign Countries
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: South Korea
Grant or Contract Numbers: N/A