The study aimed to compare the effects of breastfeeding education and skin-to-skin contact on breastfeeding efficiency and maternal attachment. This study was a three-group randomized controlled study. This study was conducted with 92 women in a delivery room in Türkiye between October 2021 and May 2022. The study consists of continuous early SSC (Group A), breastfeeding education (Group B), and control groups (Group C). Group A received SSC education and Group B received structured breastfeeding education. The groups were homogeneous in terms of sociodemographic and obstetric characteristics (p > 0.05). The levels of maternal attachment and breastfeeding activity of mothers in Group A were effective (p < 0.001). While SSC education was more effective than breastfeeding education in terms of these variables (p < 0.001), no significant difference was found in the control group. These findings may encourage professional support in enhancing breastfeeding efficiency and maternal attachment.