Conjoint Behavioral Consultation (CBC) is an evidence-based, indirect service delivery model that addresses children's behavioral concerns across home and school. However, to date, researchers have not yet examined specific aspects of the intervention that maximize the effects of CBC. The current study examined whether a foundational aspect of consultation--the framing of target behaviors (i.e., positive behaviors to increase versus negative behaviors to decrease)--moderated the effects of CBC on children's problem and adaptive behaviors. Participants were 267 children in Kindergarten through third grade (n[subscript CBC] = 159, n[subscript Control] = 108) and their parents and teachers. Results revealed positively framed target behaviors were associated with fewer behavior concerns at school for children who received CBC relative to other child participants. Children who received CBC and whose target behaviors were framed negatively showed more noncompliant behavior relative to all other participants. Implications of these findings for practice, study limitations, and areas for future research are discussed.