Purpose: English, the lingua franca of the world, permeates a global teaching-learning space not only for communication "per se" but also as a medium of instruction and social interaction. The authors studied the lived experiences of five English-speaking university lecturers as regards English as a foreign language (EFL) teaching in a non-English-speaking Asian country. Design/methodology/approach: Using a phenomenological inquiry and through Zoom interviews, the authors studied the lived experiences of five English-speaking university lecturers as regards EFL teaching in a non-English-speaking Asian country. Findings: Thematic analyses guided the authors' understanding of the participants' lived experiences in the classroom, such as the following: (1) Local students have a negative perception of EFL; (2) lecturers' professional standards are hardly imposed and (3) local students have a mixed level of English proficiency. The authors also examined the participants' lived experiences in the organization, where the following issues surfaced: (1) sending of communication messages beyond working hours, (2) bureaucratic working environment and (3) changing of policies. Practical implications: The authors' research implies the need for programs and policies that will help EFL teachers deal with instructional and other socio-cultural challenges in an Asian context. Originality/value: In the Asian setting, there is a dearth of literature that focuses on the experience of university lecturers of English as a Foreign Language (EFL), in particular, their teaching challenges. The authors confronted this gap by understanding the local beliefs about EFL teaching among English-speaking university lecturers.