Purpose: To explore young peoples' motivation for engaging in agricultural education. Autonomous and controlled forms of extrinsic and intrinsic regulation are discussed regarding young peoples' decision to pursue an agricultural education. Design/methodology/approach: A qualitative research approach was applied comprising of purposive and snowball sampling for 28 face-to-face, in-depth, semi-structured interviews. Findings: An understanding of the motivational regulations which mobilise young people to engage in agricultural education is provided. This paper sheds light on the psychological processes energising individuals to engage with agricultural education. Practical implications: The research highlights the importance of understanding motivation for engaging in agricultural education, and subsequent impacts on education programmes and educators. Theoretical implications: This paper contributes to pragmatic insights which demonstrate the importance of understanding young peoples' motivation for engaging in agricultural education. The paper builds on previous studies by using S.D.T. as a framework for understanding motivational processes within agricultural education. Originality/value: This paper supports an understanding of the motivational regulations which mobilise young people to engage with agricultural education.