This study utilized focus groups with Latinx students at a private, Midwestern university to explore the complexities inherent in the process of becoming a Hispanic-Serving Institution (HSI). The purpose of the study was: (a) to better understand Latinx students' experiences at an "emerging" HSI, and (b) to understand how students understand an institutional journey toward the HSI designation. Findings point toward the value in exploring the Latinx student experience and perspective on HSI initiatives.