ERIC Number: EJ1415178
Record Type: Journal
Publication Date: 2024
Pages: 23
Abstractor: As Provided
ISBN: N/A
ISSN: N/A
EISSN: EISSN-1532-0545
Introducing Prescriptive and Predictive Analytics to MBA Students with Microsoft Excel
INFORMS Transactions on Education, v24 n2 p152-174 2024
Managers are increasingly being tasked with overseeing data-driven projects that incorporate prescriptive and predictive models. Furthermore, basic knowledge of the data analytics pipeline is a fundamental requirement in many modern organizations. Given the central importance of analytics in today's business environment, there is a growing demand for educational pedagogies that give students the opportunity to learn the fundamentals while also familiarizing them with how such tools are applied. However, a tension exists between the introduction of real-world problems that students can analyze and extract insight from and the need for prerequisite knowledge of mathematical concepts and programming languages such as Python/R. As a consequence, this paper describes an application-focused course that uses Microsoft Excel and mathematical programming to introduce MBA students with nontechnical backgrounds to tools from both prescriptive and predictive analytics. While students' gain proficiency in managing data and creating optimization and machine learning models, they are also exposed to broader business concepts. Teaching evaluations indicate that the course has helped students further develop their practical skills in Microsoft Excel, gain an appreciation of the real-world impact of data analytics, and has introduced them to a discipline they originally believed was best suited for more technically focused professionals.
Descriptors: Business Administration Education, Graduate Students, Prediction, Mathematical Concepts, Computer Software, Skill Development, Data Analysis, Student Attitudes, Programming, Foreign Countries
Institute for Operations Research and the Management Sciences (INFORMS). 5521 Research Park Drive Suite 200, Catonsville, Maryland 21228. Tel: 800-446-3676; Tel: 443-757-3500; Fax: 443-757-3515; e-mail: informs@informs.org; Web site: https://pubsonline.informs.org/journal/ited
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Canada (Toronto)
Grant or Contract Numbers: N/A