Many instructors in higher education aspire to use the course evaluation experience as an opportunity to reflect on and improve the teaching and learning process. Online courses' low evaluation response rates and the limitations of traditional course evaluations make that difficult. Student completion of a reflective course evaluation may address these concerns. After the implementation of reflective course evaluations, the results of this study suggest that the potential exists for reflective course evaluations to impact teaching and learning positively and to serve an essential role as a respected component of the course evaluation process.