The chance to start your own business is appealing when the labor market experiences a slump in the current crisis scenario. The factors that affect sustainable entrepreneurship were examined in this study. The factors contributing to an entrepreneur's success, including successful intelligence, social skills, and entrepreneurial personality, were examined. In the causal relationship study, we used a questionnaire designed specifically for small and medium-sized business owners. We used multiple regression methods to analyze the data on a five-point Likert scale we collected. The findings demonstrate a strong positive relationship between entrepreneurial success, successful intelligence, and entrepreneurial personality. However, no connections between social skills and building a sustainable business have been made. The causes are rooted in culture. From the viewpoints of academics, practitioners, and policymakers, it has practical ramifications. Aspiring businesspeople can use the outcomes to guide their decisions. To better understand how personality factors affect the viability of recently created firms in emerging nations, this study is unique.