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ERIC Number: EJ1411296
Record Type: Journal
Publication Date: 2024
Pages: 17
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0049-1241
EISSN: EISSN-1552-8294
The Effect of Question Positioning on Data Quality in Web Surveys
Cornelia Eva Neuert
Sociological Methods & Research, v53 n1 p279-295 2024
The quality of data in surveys is affected by response burden and questionnaire length. With an increasing number of questions, respondents can become bored, tired, and annoyed and may take shortcuts to reduce the effort needed to complete the survey. In this article, direct evidence is presented on how the position of items within a web questionnaire influences respondents' focus of attention. In two experiments, part of an eye-tracking study and an online survey, respectively, a variety of indicators show that data quality is lower if the experimental question is positioned at the end rather than at the beginning of a questionnaire. Practical implications are discussed.
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: https://bibliotheek.ehb.be:2993
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A