Parents' attitudes are an important indicator of whether and how parents engage in shared book reading (SBR) at home. This study analysed Norwegian parents' attitudes towards reading books with their children aged between 1-4.5 years. Thematic analysis of data from 24 interviews revealed two main themes in parents' accounts: agency (the child's independence, the adult's control as well as their shared control during SBR) and embodiment (physical presence and intimate experience of a SBR session). Both themes correspond to parents' preference for reading print rather than digital books with their children. Findings are discussed from the socio-material theoretical perspective, with attention to their practical and policy implications.