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ERIC Number: EJ1407065
Record Type: Journal
Publication Date: 2023
Pages: 9
Abstractor: ERIC
ISBN: N/A
ISSN: ISSN-0010-0889
EISSN: N/A
The Importance of a Strong Campus Visit: A Practice Brief Outlining Collaboration between Admissions and Facilities Management
Alicia Kornowa; Eleonora Philopoulos
College and University, v98 n3 p65-74 2023
As revenue uncertainties, an increased questioning of the value of higher education, and a decrease in the number of students graduating from high school have created a challenging landscape for higher education leaders, never has it been so important for colleges and universities to think like a business in order to attract and enroll enough students to meet budget needs. Providing positive campus visits to prospective students and their families can increase the likelihood of application and enrollment. The purpose of this practice brief is to provide a road map of how admissions/enrollment management and facilities management can provide that positive campus visit experience. It is based on research outlining the importance of the campus visit and how facilities and the overall physical space can impact student views of an institution. Beyond, it takes an environmental/systems approach to how two areas that are likely not under the same hierarchical reporting lines can work together to achieve an institutional goal.
American Association of Collegiate Registrars and Admissions Officers (AACRAO). One Dupont Circle NW Suite 520, Washington, DC 20036. Tel: 202-293-9161; Fax: 202-872-8857; e-mail: pubs@aacrao.org; Web site: http://www.aacrao.org/
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A