Entrepreneurship has been viewed as a catalyst for economic growth because it creates jobs and offers solutions to social issues. The government is trying to make entrepreneurship popularized among the public, especially in students in universities. This analysis aims to ascertain how financial behavior and literacy, particularly among accounting students who are the sample of this study at West Java universities, affect entrepreneurial motivation. In addition, this research also examined the level of financial literacy and the level of financial behavior in accounting students in West Java, Indonesia. This research employs a quantitative approach and the data were collected using a survey questionnaire. Partial Least Square Structural Equation Modelling (PLS-SEM) method were used to analyze data of 252 respondents of accounting students from universities in West Java, Indonesia. The study discovered a significant positive association between financial literacy and accounting students' financial behavior and their willingness to start their own business. The research also assessed the degree of financial literacy and financial behavior among participants who achieved a relatively strong overall outcome, along with the level of drive for entrepreneurship among respondents with a similarly elevated average performance. This research contributes to educators and educational institutions that it is very important to design an integrated educational curriculum to strengthen the entrepreneurial motivation of accounting students who are the sample of this study at West Java universities in Indonesia.